Adcredo - The Deep Belief Network
BLOC PROJECTS, SHEFFIELD | QUAD, DERBY | MATT’S GALLERY, LONDON | 6TH ATHENS BIENNALE
‘Adcredo - The Deep Belief Network’ is a series of installations developed across several sites, as well as a research and discussion platform.
Taking a fictional data-analysis company called Adcredo as her starting point, Holder explores the role that online networks can play in the construction of belief. Across a series of exhibitions at Bloc Projects in Sheffield, QUAD in Derby, Matt’s Gallery, London, and the 6th Athens Biennale, Holder expands this fictional world to examine the rise of unjust ideologies and fantasies, and how they might affect our worldview.
The work develops a series of avatars that Holder has worked with across the project. CGI talking heads stand in for Kanye West, Donald Trump, Vladimir Putin and Peter Thiel alongside otherworldly creatures drawn from the artist’s online research into conspiracy theory and synchromysticism. The work exists against a techno-socio-political backdrop of fake news, conspiracy theory, cyber-espionage and political populism.
‘Adcredo’ is a Latin word meaning to put trust in to believe in, or to give credence to.
The work is complemented online at Adcredo’s company website: deepbelief.network
The research platform for this project can be found at randomforest.site
Produced with with the generous support of Arts Council England.
Music by AJA, City and i.o. Font design by Alex Walker.
Audio/Visual programming by Matt Woodham. Writing by Bert Preece. Rock face built by Matthew Tully.